Airtime Hits Up Celebs Again (Because That Worked So Well the Last Time!) for Promo Video

Airtime is taking the celebrity route again with a new online video ad to promote its fledgling video social discovery service, featuring cameos by Kurt Russell, Ronnie Lott and MC Hammer.

But this time — unlike at its launch event where stars like Joel McHale and Olivia Munn did their best to vamp the start-up out of a string of glitches — the script runs according to plan.

The video is sort of Old Spice Guy meets the Royal Tenenbaums. It’s worth a giggle and another jaw-drop at a start-up making something quite so fancy.

Airtime has just 20,000 daily active users and 130,000 monthly active users, according to AppData, which is surely below the expectations of founders Sean Parker and Shawn Fanning, and investors Kleiner Perkins Caufield & Byers, Andreessen Horowitz, Accel Partners, Google Ventures and the Social+Capital Partnership.

Airtime is paying to promote the video on YouTube, but isn’t planning to release it as a TV ad, according to Zach Blume of Portal A, which produced the spot.