Telco-Backed Nonprofit WAC Calling It Quits
After two-plus years of trying to make a better platform for selling mobile apps, the Wholesale Applications Community (WAC) is handing over its assets to Palo Alto, Calif.-based Apigee. The goal of the WAC, started by AT&T, Verizon, Vodafone and others, was to build yet another app store. Turns out that its most interesting assets were around payments, including the ability for consumers to easily pay for goods using their phone bill. Apigee will work with the GSMA to keep the assets available. Terms weren’t disclosed.