Mike Isaac

Recent Posts by Mike Isaac

Yahoo Edges in on Olympics Coverage With Second-Screen Campaign

Fresh on the heels of Facebook’s disclosed partnership with NBC to cover the Olympic Games, Yahoo announced Wednesday it will offer connected TV and second-screen experiences to complement NBC’s Olympics coverage. Much like Facebook’s pitch, Yahoo’s plan is to push consumers to use Yahoo’s connected apps — like its social Hub for tablets and phones, as well as the Yahoo TV app — while watching the Games on live TV.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus