Burson-Marsteller CEO to Lead Microsoft Consumer Strategy Hit Team
After six years leading PR giant Burson-Marsteller, CEO Mark Penn is leaving the firm for a new job at Microsoft, where he will help shape its brand image. His new gig: Corporate vice president of strategic and special projects. In that role, Penn, who served as senior strategist for Hillary Clinton’s 2008 presidential campaign, will lead “a small interdisciplinary team” focused on “consumer initiatives,” according to the announcement by Microsoft. He’ll report directly to CEO Steve Ballmer.