Twitter Embraces Olympics to Train for the Big Time

As athletes parade into London’s Olympic Stadium this Friday, Twitter Inc.’s Olympic hopes will play out in a spartan office in Boulder, Colo.

There, a handful of people will spend 20 hours a day to help corral millions of Twitter messages from Olympic athletes, their families, fans and NBC television personalities into a single page on Twitter.com.

Twitter’s Olympics hub, part of a partnership between the San Francisco company and Comcast Corp.’s NBCUniversal that will be announced as early as Monday, is one of the first times Twitter will serve as an official narrator for a live event. NBC will tout the website with on-air promotions and links to athlete interviews or video clips.

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