Kara Swisher

Recent Posts by Kara Swisher

Former Yahoo Marketing Head Joins Skype as CMO

Former Yahoo marketing head Elisa Steele, who left that company in December, is joining Skype as its new chief marketing officer. Steele, who worked at Yahoo under former CEO Carol Bartz, will become CMO of the Internet communications company, as well as a corporate VP at Microsoft.

Steele will report directly to Skype President Tony Bates and will oversee Skype’s global brand for the unit, which is owned by the software giant.

Before Yahoo, Steele has previously worked at NetApp and Sun Microsystems, also in marketing roles.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus