Ina Fried

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Apple Says Mountain Lion Downloads Top Three Million

Apple said on Monday that more than three million copies of its latest operating system were downloaded in just the first four days.

That’s the fastest start to any of the eight versions of Mac OS X. AllThingsD reported on Friday that Mountain Lion was off to a roaring start due to its low price and the fact it was available as a digital download and update.

“Just a year after the incredibly successful introduction of Lion, customers have downloaded Mountain Lion over three million times in just four days, making it our most successful release ever,” Apple Senior VP Philip Schiller said in a statement.

Mountain Lion includes a number of features brought over from iOS, including notifications, dictation, AirPlay mirroring and sharing features.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web