Comcast Says Surprisingly Good Ratings Will Let NBC Break Even On Olympics
No grousing about NBC’s Olympic coverage from Comcast executives today: On the company’s earnings call, Comcast EVP Steve Burke said prime-time ratings for the games are way ahead of the company’s estimates, and that the cable giant now expects to break even on its coverage, instead of a projected loss of $100 million to $200 million. (An earlier version of this report incorrectly attributed Burke’s statement to Comcast CEO Brian Roberts.)
