Peter Kafka

Recent Posts by Peter Kafka

Google Signs Rovi Patent Deal for TV Program Guides

Google has signed a patent deal with Rovi that will let the search giant use Rovi’s electronic TV guides for several years. A Rovi press release says the licenses cover “set-top boxes, as well as online and mobile platforms,” and that they’ll be put to use on the newly announced Google Fiber pay TV service.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web