Kara Swisher

Recent Posts by Kara Swisher

Mayer Brings in First Googler — In PR — To Yahoo

New CEO Marissa Mayer has brought her first Googler over to Yahoo — one of her longtime PR staffers, Anne Espiritu. Espiritu worked closely with Mayer at the search giant, especially on various media appearances and on consumer products. Google confirmed the departure of Espiritu, who will be on the corporate communications staff at Yahoo. But the Silicon Valley Internet giant’s current PR spokeswoman, Dana Lengeek, heads out the door.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer