Kara Swisher

Recent Posts by Kara Swisher

Mayer Brings in First Googler — In PR — To Yahoo

New CEO Marissa Mayer has brought her first Googler over to Yahoo — one of her longtime PR staffers, Anne Espiritu. Espiritu worked closely with Mayer at the search giant, especially on various media appearances and on consumer products. Google confirmed the departure of Espiritu, who will be on the corporate communications staff at Yahoo. But the Silicon Valley Internet giant’s current PR spokeswoman, Dana Lengeek, heads out the door.


Latest Video

View all videos »

Search »

Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work