Kara Swisher

Recent Posts by Kara Swisher

Mayer Brings in First Googler — In PR — To Yahoo

New CEO Marissa Mayer has brought her first Googler over to Yahoo — one of her longtime PR staffers, Anne Espiritu. Espiritu worked closely with Mayer at the search giant, especially on various media appearances and on consumer products. Google confirmed the departure of Espiritu, who will be on the corporate communications staff at Yahoo. But the Silicon Valley Internet giant’s current PR spokeswoman, Dana Lengeek, heads out the door.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google