Kara Swisher

Recent Posts by Kara Swisher

Mayer Brings in First Googler — In PR — To Yahoo

New CEO Marissa Mayer has brought her first Googler over to Yahoo — one of her longtime PR staffers, Anne Espiritu. Espiritu worked closely with Mayer at the search giant, especially on various media appearances and on consumer products. Google confirmed the departure of Espiritu, who will be on the corporate communications staff at Yahoo. But the Silicon Valley Internet giant’s current PR spokeswoman, Dana Lengeek, heads out the door.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald