Kara Swisher

Recent Posts by Kara Swisher

Mayer Brings in First Googler — In PR — To Yahoo

New CEO Marissa Mayer has brought her first Googler over to Yahoo — one of her longtime PR staffers, Anne Espiritu. Espiritu worked closely with Mayer at the search giant, especially on various media appearances and on consumer products. Google confirmed the departure of Espiritu, who will be on the corporate communications staff at Yahoo. But the Silicon Valley Internet giant’s current PR spokeswoman, Dana Lengeek, heads out the door.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web