John Paczkowski

Recent Posts by John Paczkowski

Reno: Home of the Biggest Little Apple Data Center in the World

Apple’s plans to build a new data center in Reno, Nev., have been green-lighted by the state, the last endorsement the company needed before moving ahead with the project.

The Nevada Board of Economic Development endorsed the state-sponsored deal, which will see Apple granted $89 million in tax breaks to set up shop in the Biggest Little City in the World and invest $1 billion in the region over the next decade. Apple’s current plan is to build a data center similar in the size to the one it operates in Maiden, N.C., and use it to support its iTunes Store and new iCloud services. Along with it, the company will build a business and purchasing facility.

And what does Nevada get in exchange for the $89 million in tax breaks it’s doling out? For starters, 235 brand-new tax-paying jobs, plus a $400 million investment from Apple in the first four years of the facility’s operation, and up to $2 billion over 30 years; $16 million to $20 million over the first 10 years in taxes; and the endorsement of a marquee tech company that could entice other companies to do business in the state.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald