Ina Fried

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Qualcomm Nabs Former Intel Exec Anand Chandrasekher to Head Marketing

Qualcomm announced on Monday that it has hired a former top Intel executive to head up the company’s marketing efforts.

Anand Chandrasekher, who had been most recently head of the ultra mobility unit at Intel, will serve as chief marketing officer — a new position at Qualcomm — and will report to company president Steve Mollenkopf. Chandrasekher left Intel in March.

“I am pleased to welcome Anand Chandrasekher as chief marketing officer,” Mollenkopf said in a statement. “His extensive experience in marketing and management makes Anand well-suited to help grow Qualcomm’s communications and marketing efforts across the world and to amplify our consumer offerings to new audiences.”

Chandrasekher has presided over a number of key efforts during his 25 years at Intel, including the company’s push to market Wi-Fi under the Centrino brand name, and more recently around the Atom processor.

Intel and Qualcomm, long competitors in certain markets, are increasingly butting heads in each other’s core business. Intel is aiming to expand its presence in the market for the chips that power Android cellphones and tablets, while Qualcomm is one of three companies whose ARM-based chips can be used to run Windows RT devices.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus