Kara Swisher

Recent Posts by Kara Swisher

Before Q2 Earnings, Groupon Book Author Sennett and Former COO Solomon Talk About About Daily Deals Site (Video)

With a title like this — “Groupon’s Biggest Deal Ever: The Inside Story of How One Insane Gamble, Tons of Unbelievable Hype, and Millions of Wild Deals Made Billions for One Ballsy Joker” — it’s pretty easy to imagine that Frank Sennett’s book on the formation of Groupon chronicles a pretty wild ride.

And indeed it has been a wild ride for the Chicago-based daily deals site, as depicted in innumerable media accounts and also in Frank Sennett’s book on the juicy subject.

Today, Groupon will report its second-quarter earnings, which Wall Street investors are expecting will finally be better than the company has performed since its IPO.

In fact, its shares rebounded last week by 13 percent, to close Friday at $7.44, although the stock is still down 70 percent since Groupon went public last November.

I did a video interview with Sennett, who brought along former Groupon President and COO Rob Solomon, to talk about where the company has been and where it might be going.

Here’s the chat:

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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

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