Ina Fried

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More iPhone Price Cuts Ahead of New Model’s Launch

Various models of Apple’s iPhone continue to see sporadic discounts at retailers, ahead of what is expected to be the announcement of a new model next month.

Target is offering the Verizon and AT&T flavors of the iPhone 4S for $179, while Best Buy has shaved $50 off the eight gigabyte iPhone 4, selling that model for just $49.

Those price drops join a promotion from Sprint, which is currently selling the iPhone 4S for $149, $50 less than its usual price.

Apple stores are also quietly matching prices from these and other retailers, according to a Wall Street Journal story.

Apple is expected to announce a new fall product lineup, including the next iPhone, at an event the week of Sept. 9.


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Moore’s Law means that more and more things can be done practically for free, if only it weren’t for those people who want to be paid. People are the flies in Moore’s Law’s ointment. When machines get incredibly cheap to run, people seem correspondingly expensive.

— From Jaron Lanier’s new book, “Who Owns the Future?” excerpted on Wired.com