Yelp’s New Homepage Gets More Social, Mobile

Yelp has started rolling out a homepage redesign that places greater emphasis on social activity generated by its roughly 7.2 million mobile monthly users. The company said the page will highlight “photos and tips left by your friends, events they are going to, recent places you’ve checked-in to.” Yelp’s stock is down nearly 5 percent today to $22.70 a share on Google’s acquisition of Frommer’s, even though it just posted surprisingly good Q2 numbers.