Peter Kafka

Recent Posts by Peter Kafka

Netflix Heads to Scandinavia

Here’s the next stop on Reed Hastings’s world tour: His video service plans to launch in Norway, Denmark, Sweden and Finland by the end of the year.

The move is both expected and a sore spot with some Netflix investors. The company’s expansion outside the U.S. (starting with Canada, moving to Latin America and then the U.K.) has been an expensive one, with mixed results.

Netflix had already announced that it would be expanding again in 2012; last month, it told Wall Street that it would lose money in Q4 because of a move into “an additional attractive European market.”

More than 3.6 million of the company’s 27 million streaming-video subscribers come from outside the U.S.

Canada has worked well for Hastings, but he admits that the company has stumbled in Latin America. In the U.K., Netflix says, it has acquired a million subscribers in its first six months of operation, putting it ahead of Amazon’s Lovefilm, which it will also compete with in some of its Scandinavian markets.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald