Wrapp’s Social Gifting App Adds Big-Name Retailers for School Shopping

Wrapp, the mobile app that lets you give your Facebook friends free gift cards from retailers, has added a host of new offers just in time for back-to-school shopping. The Swedish company, which launched in the U.S., raising funds from Greylock’s Reid Hoffman, says it has added Office Depot, Dockers, Rent the Runway, Levi’s, Rovio’s online shop, Amazon-owned Zappos, and Roots to its selection of gift cards.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald