Wrapp’s Social Gifting App Adds Big-Name Retailers for School Shopping

Wrapp, the mobile app that lets you give your Facebook friends free gift cards from retailers, has added a host of new offers just in time for back-to-school shopping. The Swedish company, which launched in the U.S., raising funds from Greylock’s Reid Hoffman, says it has added Office Depot, Dockers, Rent the Runway, Levi’s, Rovio’s online shop, Amazon-owned Zappos, and Roots to its selection of gift cards.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work