Peter Kafka

Recent Posts by Peter Kafka

YouTube Explains, Again, Why It’s Okay That Its iPhone App Is Going Away

YouTube says it’s going to start running its “TrueView” ads on some mobile devices. These are the “instream” ad units the video giant has been running on its main site since 2010, and they’re the ones that give viewers the ability to skip ads.

The things you need to know about this:

  • YouTube gets a premium for these ads, since people have volunteered to watch them.
  • For now, the only mobile devices where you’ll see the ads will be on Google’s Android devices.
  • Google would love to show these ads on the iPhone, but it can’t, because the Apple-built YouTube app that’s on there now doesn’t have any ads at all.
  • Which is yet another reason why Google isn’t complaining about Apple’s YouTube app going away, to be replaced by a Google-built one that will show ads.

And now that we’ve covered that, let’s watch a timely video:


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