Prismatic’s Sleek Newsreader, Now Available as an App

Prismatic, the interest-based newsfeed start-up that aims to better personalize reading and news discovery, launched its iPhone app on Thursday. To stand out among the glut of newsreader apps currently available, Prismatic prides itself on extremely fast browsing and a refined user interface with creative use of gesture-based navigation. Most interesting is the use of local inputs that serve up news content based on your location.