Kara Swisher

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Jeff Ma Talks About TenXer Raising $3 Million More to Help You Judge Yourself (Video)

On-the-job personal productivity start-up tenXer has raised $3 million in a Series B round, which it said it will use to accelerate growth outside its software industry market.

The San Francisco company, which was founded by longtime entrepreneur Jeff Ma, makes tools to allow a user or perhaps a company, track performance and progress using a number of different metrics. The presumable goal is to use social and gaming elements, along with this activity data, to help you do your job 10 times better.

Get it with the tenXer name now?

The new funding is led by True Ventures, and its partner, Puneet Agarwal, will join tenXer’s board of directors.

Radar Partners and Khosla Ventures, as well as angel investors, participated in the new round, for what the company describes as a “human capital management platform.”

Currently aimed at tracking the work of software engineers, tenXer integrates current tools such as GitHub, Pivotal Tracker and Jira.

Here’s a video interview with Ma — who gained fame for his gambling prowess as part of the MIT blackjack team, and also was one of the co-founders of Citizen Sports, which was bought by Yahoo in 2010 — about the new round, and also about where tenXer is headed next:

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work