NoWait Lines Up $2 Million in Funding for Restaurant Seating App

NoWait has raised $2 million in a first round of funding, to become the OpenTable for restaurants that don’t take reservations. The round was led by Birchmere Ventures, with Sand Hill Angels and other investors also participating. The Pittsburgh company, which helps would-be diners find out wait times in advance and get text messages when a table is ready, claims to have seated more than four million patrons in the U.S., Canada and Puerto Rico.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web