Peter Kafka

Recent Posts by Peter Kafka

YouTube’s Ad Overhaul Moves on to Xbox. Next Stop, Apple?

Hey, look at this: Yet another YouTube app overhaul, which features a bunch of … features. See if you can guess what’s most important about the new Xbox app from Google’s perspective, via a PR email YouTube sent out this morning.

Today we updated the YouTube app on Xbox, making it up to 5X faster and adding channels with official music videos. Xbox is the latest game console app bringing a full YouTube experience, following the launch this month of our PS3 app. With this new app, viewers have an improved YouTube experience, and YouTube creators have a better platform to build audiences for their channels.

Still stumped? Okay. Here’s the decoder ring:

“Official music videos” = “More videos where we can show ads.”
“Full YouTube experience” = “More videos where we can show ads.”
“YouTube creators have a better platform to build audiences for their channels” = “More videos where we can show ads.”

And here’s the background reading: YouTube’s new PS3 app. YouTube’s new Android ad units. YouTube’s new iPhone app, which is so new you can’t see it yet. Perhaps in September

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik