Ina Fried

Recent Posts by Ina Fried

Intel’s Motorola Deal Starts to Bear Fruit; First Smartphones to Be Unveiled Next Month

It has been a while since Intel announced that Motorola would build Android phones using its chips, but it seems that deal is nearly ready to result in actual products.

The two companies sent out an invitation to the media on Wednesday for a London event to take place Sept. 18.

Intel has been aiming to grab a bigger share of the mobile market. Most of its early wins have been with smaller phone makers or carriers looking to offer their own brand of phones built around a reference design that Intel had created.

Most recently, Intel announced plans to work with Russia’s MegaFon, following similar deals with India’s Lava and France Telecom’s Orange unit.

However, the Motorola partnership has been described as a deeper, multi-year deal, and I’m hearing these phones will use Motorola-created designs.

It will be interesting to see how the Intel arrangement fares now that Motorola is in Google’s hands.

As has become de rigueur for such announcements, the invite offered only the barest of logistical details, adding: “Let us take you to the edge.”

Most Android phones have been powered by chips from Nvidia, Qualcomm and Texas Instruments, though Intel is not alone in wanting to get in on the action. Broadcom has been pushing hard to go after the low-end smartphone market.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google