Ina Fried

Recent Posts by Ina Fried

Viral Video: Could Apple’s Patent Suits Take Down “Star Trek” Enterprise?

As the world tries to figure out the impact of Apple’s massive court win over Samsung, a new video imagines what might happen if the company asserted its rights over the spaceship on “Star Trek.”

The parody video sees a bleak world for the Starship Enterprise, as key features are crippled due to Apple’s massive intellectual property holdings. Between Siri and Apple’s gesture patents, it seems Apple’s hold extends beyond the smartphone space and into outer space.

While “Star Trek” may not have a role in the case, Samsung did try to use another science-fiction flick as an example of prior art in the Apple case.

However, Judge Lucy Koh put the kibosh on using “2001: A Space Odyssey” as an example of a pre-iPad tablet.


Apple versus Samsung Full Coverage

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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer