Kara Swisher

Recent Posts by Kara Swisher

VF’s “New Establishment” List: Apple’s Cook and Ive Knock Facebook’s Zuckerberg Off No. 1, While Yahoo’s Mayer Debuts at No. 7

Vanity Fair magazine published its annual “The New Establishment” list, out now in its October issue, and Silicon Valley disruptors dominate again over media mavens.

In fact, the top 10 selections of the 50 overall are all from tech, with Apple CEO Tim Cook and head product design guru Jonathan Ive in the No. 1 slot, up from No. 4 last year.

In 2011, that first slot was held by Facebook CEO and co-founder Mark Zuckerberg, who this year was moved to No. 4, which is certainly not as bad a drop as the stock of his social networking site of late.

In the other slots: No. 2 is Google’s twin search engine founders, Sergey Brin and CEO Larry Page; No. 3 is Amazon founder and CEO Jeff Bezos; No. 5 is Twitter and Square impresario Jack Dorsey; No. 6 is venture capital’s Batman and Robin, Marc Andreessen and Ben Horowitz; No. 7, on the list for the first time, is former Googler and new Yahoo CEO Marissa Mayer; No. 8 is Pinterest co-founder and CEO Ben Silbermann, also new; No. 9 is SpaceX and Tesla Motors kingpin Elon Musk; and No. 10 are LinkedIn’s dynamic duo, Chairman Reid Hoffman and CEO Jeff Weiner.

Singer extraordinaire Adele clocks in at No. 11, the first media appearance on the list.

The rest of the list is chock full of the usual tech suspects, including my All Things Digital partner Walt Mossberg and me at No. 34. (There is also a very nice portrait photo of me with a group of much more accomplished tech women, photographed at Buck’s in Woodside — in which I appear to be oddly staring at something besides the camera lens, while all the rest behave.)

You can peruse the whole list here.

(Full disclosure: Readers who look closely at the list will notice that ATD senior editor Peter Kafka is listed as a contributor, as he was last year. This is true! Also true: Peter wrote biographical entries for several people on the list, and had some input on its composition, although not about us. In addition, I have been asked to write some freelance articles for Vanity Fair going forward, but have not started as yet.)


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle