John Paczkowski

Recent Posts by John Paczkowski

Apple Gets Ready for iPhone 5

Ekkapong T/ Flickr

With just a few days to go until the debut of its next-generation iPhone, Apple is finishing preparations for the event at which the device will be unveiled.

Earlier this weekend, the street-facing facade of San Francisco’s Yerba Buena Center for the Arts was cloaked in a vast, colorful Apple banner. And, already, diligent Apple kremlinologists are analyzing it for hidden meanings.

One developing theory to come from their work: The vertical bands of color on the banner are actually stretched iPhone icons that suggest the device Apple plans to introduce will be a taller, stretched version of its predecessor. Here’s some potential supporting evidence from the folks at MacRumors:

(Yerba Buena image courtesy Ekkapong T/ Flickr)


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web