John Paczkowski

Recent Posts by John Paczkowski

Google Glass Makes Surprise Appearance at New York Fashion Week

Google Glass may not be prêt-à-porter for the general public, but for the fashion elite, it’s ready to wear. Debuting her spring 2013 collection at a Fashion Week event in New York City Sunday, designer Diane von Furstenberg incorporated Google’s futuristic eyewear into her runway show.

An unusual collaboration for Google, which has previously publicly shown off Glasses twice, both times at its 2012 developer event, Google I/O. But there is a rationale for it the Fashion Week appearance: The $1,500 glasses are being used to record behind-the-scenes video footage for a short movie about von Furstenberg’s creative process.

“I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion,” von Furstenberg said in a canned statement.


The film in question, “DVF through Glass,” is to be released on Thursday, Sept. 13, on von Furstenberg’s Google+ page, and is presumably a first step in mainstreaming the device to an audience that pays more attention to New York runway shows than Android source code version changes. Folks like … News Corp. CEO Rupert Murdoch, who was completely won over after seeing Google Glass on the DVF runway.

“Genius,” Murdoch exclaimed on Twitter. “Sergey Brin showing revolutionary new glasses at DVF, can take photos, receive texts, give directions, and more. Google Project X.”

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus