John Paczkowski

Recent Posts by John Paczkowski

Insane, But Great: The iPhone 5 With Rubberband Electronics

Next generation iPhone mock-up videos are a dime a dozen these days. But occasionally one comes along that steps away from the throng and commands your attention. That’s the case with the video below from the folks at Aatma Studio, which out-Apples Apple and sets the shores of the imagination a little wider in the process.

The good stuff really kicks in at about 1:07. Talk about “magical and revolutionary” …


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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