Kara Swisher

Recent Posts by Kara Swisher

Matrix Adds Hotwire’s Grosse and Yahoo’s Beriker as EIRs

Matrix Partners has added Hotwire co-founder and former TaskRabbit CEO Eric Grosse and former Yahoo advertising exec Jeff James Beriker as entrepreneurs in residence at the Silicon Valley venture firm.

After discount travel site Hotwire was acquired by Expedia, Grosse became president of Expedia Worldwide and, after that, headed TaskRabbit. He stepped down from the personal projects and services site when founder Leah Busque reclaimed the CEO title in June.

Beriker had been a VP of display advertising at Yahoo, coming there after its acquisition of Dapper in 2011. Before that, he served as president and CEO of Efficient Frontier and also was an exec at ValueClick, which bought Search123, a company Beriker co-founded.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus