New Entry in Tablet Wars: Toys “R” Us

In a bid to battle the “showrooming” phenomenon that is hurting big-box retailers, Toys “R” Us Inc. said Monday it will start selling its own proprietary tablet designed for children.

The $149.99 Tabeo will be available only at Toys “R” Us, so shoppers won’t be able to try it out in a store and then purchase it for less on a rival retailer’s website. The tablet goes on sale Oct. 21, and pre-orders are now available online at Toysrus.com.

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Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.

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