NUMBERS

Not Surprisingly, Younger Set Leads Smartphone Charge

In anticipation of the proliferation of new phones leading into the holiday season, Nielsen took a look at the U.S. mobile market in terms of smartphone growth within various age segments. While the whole category has grown 14.5 percent in the last year to claim more than 55 percent of the market, and 74 percent of the 25- to 34-year-old segment use smartphones, it’s the 13- to 17-year-olds who take the prize, with 22 percent growth over the last year.

Android leads in OS usage, with Apple’s iOS offering the only real competition.


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