Bonnie Cha

Recent Posts by Bonnie Cha

Apple Drops Price of iPhone 4, 4S

With today’s introduction of the iPhone 5, Apple announced that it will drop the prices of its previous models, the iPhone 4 and iPhone 4S. The iPhone 4 is now free with a two-year service agreement, and the 16 gigabyte iPhone 4S will cost $99 on contract. The handsets will be upgradeable to iOS 6, which will be available as a free download on Sept. 19. Meanwhile, iPhone 5 goes on sale on Sept. 21, with preorders starting Friday. Pricing starts at $199 for the 16GB model.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer