Lauren Goode

Recent Posts by Lauren Goode

R.I.P., Apple 30-Pin Connector (2003-2012)

As rumored, Apple has replaced its proprietary 30-pin connector with a newer, smaller connector, called “Lightning.”

The company announced this just a few minutes ago at its iPhone 5 event at the Yerba Buena Center in San Francisco.

“A lot has changed, and it’s time for the connector to evolve,” Phil Schiller, Apple’s senior vice president of worldwide marketing, said onstage.

The new Lightning connector is 80 percent smaller; it’s all-digital, with eight electrical pins, and is reversible.

Partners like Bose, JBL and others are working to support the new connector, Schiller said. There will be an adapter that lets you plug an old cord into iPhone 5.

The Lightning 30-pin adapter costs $29, while a full cable plus adapter costs $39. (No word yet on how much replacements will cost after the first few times you lose the adapter…)

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google