eBay’s New Logo: Same Four Colors, New Font

Seventeen years after it launched, eBay is updating its logo to reflect its updated approach to selling not just used items, but also new things. “It’s eBay today: A global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable,” said President Devin Wenig. The logo keeps the same colors — red, blue, yellow and green — but boasts an updated, more straightforward font. The new logo will go live in mid-October, or you can see it here now.


Latest Video

View all videos »

Search »

There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google