eBay’s New Logo: Same Four Colors, New Font

Seventeen years after it launched, eBay is updating its logo to reflect its updated approach to selling not just used items, but also new things. “It’s eBay today: A global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable,” said President Devin Wenig. The logo keeps the same colors — red, blue, yellow and green — but boasts an updated, more straightforward font. The new logo will go live in mid-October, or you can see it here now.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work