eBay’s New Logo: Same Four Colors, New Font

Seventeen years after it launched, eBay is updating its logo to reflect its updated approach to selling not just used items, but also new things. “It’s eBay today: A global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable,” said President Devin Wenig. The logo keeps the same colors — red, blue, yellow and green — but boasts an updated, more straightforward font. The new logo will go live in mid-October, or you can see it here now.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald