Bonnie Cha

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Beats Electronics Grows Up With Executive Headphones

With their bold colors and celebrity endorsements, the Beats by Dr. Dre headphones enjoy quite a following with the younger crowd. Now, to appeal to older audiophiles, Beats Electronics is releasing a new model with a more subtle, higher-end design.

The Beats Executive is made from such premium materials as aluminum alloy, stainless steel and leather, and sports a more inconspicuous silver color. It folds flat for easier storage, and comes with a carrying case.

The headphones feature active noise cancellation for drowning out the sounds of the office, home or air travel, and run on two AAA batteries, which are included in the box. Beats also throws in an airline adapter and an iOS-compatible microphone cable with built-in remote that lets you control your iPhone or iPod, answer calls and more.

The Beats Executive headphones are the first product released by Beats Electronics since it parted ways with Monster, which used to make the company’s headphones.

The Executive is expected to be available in mid-October for $299 ,and competes against Bose’s line of QuietComfort noise-canceling headphones.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald