Bonnie Cha

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LG Optimus G Brings Easier Multitasking, Quad-Core Power

Apple, Nokia and Motorola each had their moment in the spotlight. Now it’s LG’s turn.

Today, the South Korean consumer electronics company revealed its latest flagship smartphone, the LG Optimus G, an Android Ice Cream Sandwich handset packed with some of the latest technology and a unique user experience.

The Optimus G is powered by Qualcomm’s quad-core Snapdragon S4 Pro processor, which promises more speed, power and longer battery life. It has a 4.7-inch, 1,280 by 768-pixel HD touchscreen with a 15:9 aspect ratio. The 4G LTE-capable smartphone also includes a 13-megapixel camera on the back, a front-facing 1.3-megapixel camera and NFC.

LG says the Optimus G’s back cover has a polarized pattern that’s reminiscent of a jewel. But if you look at today’s touchscreen smartphones, it’s hard to tell one from the other, so one way the device manufacturers like to differentiate their devices from the competition is through the user experience.

LG has added a number of features to the Optimus G that will make multitasking easier and give users more customization options. For example, the QSlide Function shows two different screens, so you can work in two apps simultaneously. Another new tool is the Icon Personalizer, which lets you resize and add your own photos to app icons.

The LG Optimus G goes on sale in Korea next week and will launch in other “key global markets” in October. According to The Verge, the smartphone will go on sale in the U.S in November, where it will face competition from the Android-based Samsung Galaxy S III, as well as other flagship devices like the iPhone 5 and Nokia Lumia 920.

LG is scheduled to hold an event with Qualcomm in New York on Wednesday, so we may hear more about the smartphone and its U.S. launch then. AllThingsD will be in attendance, so check back for more details.


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— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google