Ina Fried

Recent Posts by Ina Fried

Samsung Aims for Social Fun, Shoots Self in Foot

I’m not sure who at Samsung thought this would be a good idea, but the company recently got all social and asked Facebook users which electronic gadget they’d want if they were stranded on an island.

(Let’s pause here for a second. How long have you been using the Internet? Longer than a week or so? Okay, you already know what’s coming.)

The poll did pretty well, pulling in 11,000 responses. But, as you would think corporate social specialists would have learned, the masses tend to go off script, and a whole lot of those responses were from people snorting and saying they’d bring Apple’s iPhone or iPad.

I think Facebook user Dani Benko best summed up the poll, calling the Facebook campaign an “own goal,” the soccer term for kicking the ball into your own net and scoring for the other team.

While there were plenty of Apple fans and more than a few Samsung loyalists as well, others suggested a phone like the original Motorola Razr, with its long battery life.

Still others thought perhaps an electric boat might be a more useful gadget than any company’s smartphone.


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo