Trulia Aims High, Prices IPO at $17 a Share

Analysts were expecting real estate marketplace Trulia to set its IPO price somewhere in the $14 to $16 neighborhood, but the market must have looked favorable, because TRLA will debut at $17 on the NYSE tomorrow. The six-million-share offering (one million of that from existing investors) will bring in $102 million. In going public, Trulia follows sector leader Zillow, which hit the market last year at $20 and closed Wednesday at $45.55.