Kara Swisher

Recent Posts by Kara Swisher

Freed Moves From COO to Strategic Adviser at Etsy

According to an internal announcement today, Etsy COO Adam Freed will be shifting his job at the online marketplace for vintage and handmade goods to become a strategic adviser to CEO Chad Dickerson. The move for the former Google exec is personal, said sources — Freed recently had twins and has wanted to spend more time with his family. He’ll work part-time now on strategic initiatives at the New York-based Etsy.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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