Kara Swisher

Recent Posts by Kara Swisher

Former CMO Spillman Departs Yahoo

According to sources close to the situation, former Yahoo marketing head Mollie Spillman will be leaving the company. The move is not unexpected, especially after new CEO Marissa Mayer suddenly replaced her with former Lockerz CEO Kathy Savitt in late August. Mayer has already moved aside several key execs since her arrival in July, and more changes in the top ranks are coming as she preps a new strategic direction for the Silicon Valley Internet giant.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web