Lauren Goode

Recent Posts by Lauren Goode

Crash-Test Smartphones: Apple’s iPhone 5 vs. Samsung’s Galaxy S III

Samsung may have been found guilty of patent infringement when it comes to smartphone design, but the Korean electronics company hasn’t copied Apple in terms of durability.

That’s if you trust SquareTrade, the electronics warranty company that likes to perform entertaining — but still, er, hard-hitting — crash tests with popular gadgets.

In its latest video, SquareTrade puts Apple’s new iPhone 5 and Samsung’s Galaxy S III smartphone to the test, dropping each phone on paved roads, dunking them in a swimming pool and banging TV remotes against the phones.

In June, the company pitted Apple’s iPhone 4S against the Galaxy S III, which you can view here, if your Friday is going really slowly.

But first, check out the new video below:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web