Mike Isaac

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Instagram Co-Founder Kevin Systrom’s Other Gig: Spinning DJ Sets

Obviously, Kevin Systrom is something of a shutterbug — he made hundreds of millions creating the perfect mobile photo-sharing app. But you may not know about one of his other talents: Droppin’ fat beats on the dance floor.

You think I jest, but on Saturday evening, Systrom — aka DJ Systromatic on the turntables — will take the stage once again. And he’s got a pretty sweet gig, doing his thing at the Rain night club at the Palms Hotel, Las Vegas.

The Instagram co-founder has long been a music geek, spinning sets since back in his early days at Stanford where he received his B.S. in Engineering. Before that, when he was a teenager in Boston, he worked in a record store selling LPs to big names on the DJ scene (Paul Oakenfold, anyone?), essentially growing up on electronic music. (For better background on this, read Vegas Seven’s nice one-on-one write up with Systrom, here.)

It’s probably nice to take a quick party break to Vegas after quite a big year. The Facebook deal finally closed at the beginning of September, and Systrom and his team of 14 or so engineers recently started their first few weeks at their new digs in Menlo Park, inside Facebook HQ.

Photo: Yolofahad/Instagram

Well, it’s not a total getaway. Systrom will bring his work with him, if you will. He sent out Facebook invitations to a few hundred techies in the Bay Area, and at least 100 of them have RSVP’d an emphatic “yes” to join him in Vegas.

Earlier this week, I spoke to a few people who are attending and they tell me that not only is it a fun Vegas road trip, but that Systrom is a legitimately talented DJ. Back in the Stanford days he put on some great shows, these folks say — he’s not just some poseur. Sorta makes me wish I was going.

The set starts tonight at 11 pm, with Systomatic opening for DJ Zen Freeman. I’d expect a deluge of on-the-spot Instagram shots to follow.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald