Ina Fried

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Mega-Multitasker Jack Dorsey Finds Time to Tout Candy

You might think Jack Dorsey would be a bit too busy with his two day jobs to be doing commercials. And you’d be wrong.

The Twitter and Square executive is among those endorsing Unreal. He joins actor Matt Damon, supermodel Gisele Bundchen and quarterback Tom Brady in a video ad for the candy.

While not pitching its chocolates and candies as healthy food, Boston-based Unreal focuses on the fact that its products use “real ingredients” rather than the corn syrup, hydrogenated oil and preservatives found in rival sugary treats.

“It’s amazing,” Dorsey says in the commercial. “It tastes just like you are four years old.”

Here’s the full spot:


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald