TripAdvisor Acquires Wanderfly for Its Expertise in Social Travel

TripAdvisor, which spun off from Expedia last year to become a publicly held company, has acquired Brooklyn-based Wanderfly. Terms of the deal were not disclosed. Wanderfly follows the premise that “everyone travels differently, so we all need different recommendations.” Said Steve Kaufer, TripAdvisor’s CEO: “The Wanderfly team understands the value in social travel planning. They’re a great asset as we continue our developments in this area.”


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik