TripAdvisor Acquires Wanderfly for Its Expertise in Social Travel

TripAdvisor, which spun off from Expedia last year to become a publicly held company, has acquired Brooklyn-based Wanderfly. Terms of the deal were not disclosed. Wanderfly follows the premise that “everyone travels differently, so we all need different recommendations.” Said Steve Kaufer, TripAdvisor’s CEO: “The Wanderfly team understands the value in social travel planning. They’re a great asset as we continue our developments in this area.”


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus