TripAdvisor Acquires Wanderfly for Its Expertise in Social Travel

TripAdvisor, which spun off from Expedia last year to become a publicly held company, has acquired Brooklyn-based Wanderfly. Terms of the deal were not disclosed. Wanderfly follows the premise that “everyone travels differently, so we all need different recommendations.” Said Steve Kaufer, TripAdvisor’s CEO: “The Wanderfly team understands the value in social travel planning. They’re a great asset as we continue our developments in this area.”


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald