TripAdvisor Acquires Wanderfly for Its Expertise in Social Travel

TripAdvisor, which spun off from Expedia last year to become a publicly held company, has acquired Brooklyn-based Wanderfly. Terms of the deal were not disclosed. Wanderfly follows the premise that “everyone travels differently, so we all need different recommendations.” Said Steve Kaufer, TripAdvisor’s CEO: “The Wanderfly team understands the value in social travel planning. They’re a great asset as we continue our developments in this area.”