Mike Isaac

Recent Posts by Mike Isaac

Facebook Field-Tests “Promoted Posts,” a Cheap Way to Hype Your Yard Sale

Facebook soft-launched its latest paid product, “promoted posts,” on Wednesday. For a small fee, the product lets users bump their important status updates high up in the news feeds of their friends. Facebook says it’s targeted toward the everyday user — those with fewer than 5,000 followers — rather than big brands, and should be used for things like yard sales, wedding engagements and other personal events. It is now available to U.S. users only.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”