Online Investment Firm Betterment Hits Its Own Goal of Raising $10 Million

New York-based Betterment, which provides online investment tools, has secured $10 million in a second round of funding. The round was led by Menlo Ventures with existing investors Bessemer Venture Partners and Anthemis Group also participating. Along with offering investment services like IRAs, the company recently added an online gift registry that enables users to contribute to gifts for friends and families.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald