Online Investment Firm Betterment Hits Its Own Goal of Raising $10 Million

New York-based Betterment, which provides online investment tools, has secured $10 million in a second round of funding. The round was led by Menlo Ventures with existing investors Bessemer Venture Partners and Anthemis Group also participating. Along with offering investment services like IRAs, the company recently added an online gift registry that enables users to contribute to gifts for friends and families.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik