Peter Kafka

Recent Posts by Peter Kafka

Facebook’s Newest Advertiser: Facebook

The Facebook press blitz continues: After Sheryl Sandberg and her team took the first half of the week at the Advertising Week convention in New York, they’ve handed off to Mark Zuckerberg, who is on both NBC and the cover of Businessweek this morning.*

And if you miss any of that, here’s another chance to get some Facebook messaging, via a 90-second ad the company has commissioned. It’s made by Wieden & Kennedy, the shop best known as Nike’s ad geniuses, and is directed by Alejandro Gonzalez Inarritu, who made the excellent “Amores Perros.”

Facebook reps say that, for now, you’ll only see the ad on But they leave open the notion that you’ll see it on Web sites not owned by Facebook at some point, and that it may also end up on TV.

Which would make sense: Why spend a bunch of money on a nice ad like this if you’re not going to show it to people who aren’t already using your product?

Then again, as Facebook announced this morning, it has a billion active users. So, if you’re not using Facebook now, that must mean you really don’t want to use Facebook — not that you’re not familiar with it.

* Actually, Zuckerberg himself isn’t on the cover of Bloomberg Businessweek; his company is. But Zuck is well represented on the pages inside. Here’s the cover (click image to enlarge):


Latest Video

View all videos »

Search »

Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work